Around the turn of the 20th century, Gladys Babson Hannaford, nicknamed the Diamond Lady, was giving hundreds of "educational" talks on the gems every year. However, the "expert" was actually employed by an ad agency with a simple mission: get American women to crave diamonds. Businesses have long understood that in order to compete in the market, a good product might not be enough. You also need a compelling story.
As consumers, we must be aware of how marketing boardrooms twist reality if we want to make rational choices with our money. So, we looked at a few online discussions where people have been sharing the corporate myths they discovered — from hygiene to eating habits, so much of our daily life has been targeted.
#21
The meat industry invented huge breakfasts to sell more meat. The dairy industry did a similar thing to sell more dairy products.
Report
0points
#22
Not a myth, but a tobacco company used the second wave feminist movement in the 60's to sell more cigarettes. Advertisements showing a strong willed woman smoking in public with slogans like "stick it to the man", all so they can 'empower' women and open their market to the other 50% of the population.
They also learnt that women didn't like the cigarette packaging because it was an off green colour, rather than change the colour, they lobbied fashion groups to make it the next seasons hottest colour.
PR is really fascinating, it's crazy to see how far companies go to sell their products.
They also learnt that women didn't like the cigarette packaging because it was an off green colour, rather than change the colour, they lobbied fashion groups to make it the next seasons hottest colour.
PR is really fascinating, it's crazy to see how far companies go to sell their products.
Report
0points
#23
Not exactly a product, but in Amsterdam a nightclub was opened called Jimmy Woo. Nobody knew who the owner was, rumor was it was an ultra rich Chinese guy.
Strict door policy, invites for famous people.
Of course it was just a trick to get some mystery going, and the first two years it worked - everyone wanted to go there but you'd have to get an invite by someone already "In".
But these gimmicks only work as long as the secret remains a secret. Once people found out it was all a staged mystery interest quickly faded.
Strict door policy, invites for famous people.
Of course it was just a trick to get some mystery going, and the first two years it worked - everyone wanted to go there but you'd have to get an invite by someone already "In".
But these gimmicks only work as long as the secret remains a secret. Once people found out it was all a staged mystery interest quickly faded.
Report
0points
#24
That the tingly feeling from toothpaste does something other that produce an artificial tingle.
SinkTube:
At least that's harmless. the tingly feeling from many chapsticks is caused by irritants that make your lips drier long-term.
SinkTube:
At least that's harmless. the tingly feeling from many chapsticks is caused by irritants that make your lips drier long-term.
Report
0points
#25
Graham Crackers were originally supposed to stifle the sexual appetite and keep people from feeling lustful.
Report
0points
#26
Volkswagen for 10 years tried to say they created “Clean Diesel” with revolutionarily low emissions, turns out the put a device in all their cars called “Defeat Devicss” (as ironic as it sounds) that once discovered led to massive lawsuits and damage to the companies reputation that remains to this day.
Report
0points
#28
That dairy helps with clear skin. The Got Milk campaign has this all over the place in my school, posters saying that drinking milk makes your skin better and gives you long-lasting energy. There's actually loads of sugar in milk, so it would probably give you a crash, and it's a pretty well-known fact that dairy is horrendous for tons of people with acne.
Report
0points
#29
Mouth wash is just floor cleaner. Floor cleaner wasnt selling, so companies said peoples breath smell bad.
A_bad_poem_for_free:
And they made a rather disgusting but ingenious campaign to basically prey on people's insecurity by saying "If you don't know who has halitosis among your friends, it's probably you" or "You don't use mouthwash? your friends are probably talking about your breath behind your back"
Dirty but also genius.
A_bad_poem_for_free:
And they made a rather disgusting but ingenious campaign to basically prey on people's insecurity by saying "If you don't know who has halitosis among your friends, it's probably you" or "You don't use mouthwash? your friends are probably talking about your breath behind your back"
Dirty but also genius.
Report
0points