For the release of their newest single “Time”, Paris-based Rock Band Moonage Hookers creates an interactive musical experience with a catch: to listen, you’ll need to close your eyes.
On the website timetocloseyoureyes.com, your eyes are tracked in real-time. The only way to launch the song is by shutting your eyes. The song pauses when your eyes are opened.
This experience is an invitation to slow down in a fast world.
On Spotify, 25% of songs are skipped within the first 5 seconds. Nearly 48% are skipped before the end. The average attention span on the internet is 8 seconds – one second less than a goldfish!
Moonage Hookers wanted to offer their listeners a timeless moment. Their song offers an emotive, musical escape when listened to with your eyes shut.
“Time” is an ode to the present moment. The single highlights the challenge of being stuck in nostalgia and living the future, inviting the listener to enjoy living in the now.
The online experience stays true to the spirit of the song, which is slow, lengthy and evolutionary. The attention is focused on sensation, plunging listeners into a transformational experience. Listeners are lulled by the ternary rhythm, caressed by the notes and trippy melodies that are enhanced by the reverb pedal, eventually arriving at the singer’s French poetic slam.
What could be a better way to listen than with your eyes closed?
More info: timetocloseyoureyes.com
The Band Members
Time Cover
Control The Music With Your Eyes
