Particularly in online advertising, the user's preconceptions about the brand are possibly the most important part. Because online ads are more intrusive than traditional ads, which we tend to think of as simply part of any inhabited area’s decor, they create stronger emotions. So seeing the ad of a brand we like, just reminds us that it exists, while the inverse is just as true.
Of course, this does all create fertile ground for smart and creative advertisers. Most of us could probably think up a bog-standard ad in our heads right now, so a more “out-there” ad might actually catch our eye. Similarly, as the average ad now is ignored and disregarded, anything that does appear interesting to us is likely to hold our attention for longer.
While some go the low road and simply blast us with noise, lies, and sound, this list shows that there is still room for good ideas that stimulate us, instead of just clutter. So if you want to keep looking at ads (not a common occurrence) Bored Panda has got you covered, check out our other articles on creative designs and brilliant ads.
