People Feel Scammed After Buying These 50 Products In Deceptive Packaging (New Pics)

There are several ways companies deceive consumers through their packaging. Researchers from Kiel University in Germany found that it also happens through the color of packages. 

According to their findings, products with a lighter color are more likely to be perceived as “healthier” but with “less taste.” This supposed tactic has a significant influence on a consumer’s decision to make a purchase.

Deceptive packaging is a form of false advertising, which is both illegal and unethical. Yet, why do companies resort to this tactic? According to author and entrepreneur Amanda Arthur Krill, competitive pressure tends to push corporations into this direction. 

“The long-term repercussions may prove detrimental, eventually resulting in lost credibility and consumer trust,” Krill wrote.

The next question would be how companies execute their misleading marketing practices. As Krill explains, they put out promotional materials that target a person’s FOMO, or appeal to their desires for beauty, approval, and success. 

“Advertisers create an illusion where consumers believe purchasing their product will enable them to achieve something unattainable,” she stated.

As consumers, falling victim to deceptive marketing tactics is inevitable. However, we can protect ourselves simply by having a basic understanding of these practices. According to the Chicago-based law firm Almeida Law Group, class action lawsuits are helpful but should be considered the last resort. 

Being cautious of exaggerated claims would suffice. The firm also advises keeping records of transactions and communications, while being aware of common scams and fraudulent practices.