In an endless flow of glamourized beauty ads surfing around on social media, it’s hard to see what’s real and not. Poreless skin, polished smile, and luscious hair make us question whether something is wrong with ‘me.’ After all, the mirror at home shows a whole different story.
It’s no secret that many of these beauty ads are heavily retouched, even though it’s easy to forget it. But fed up with beauty filters used to sell products, Instagram influencers are now taking a stand and fighting for stricter guidelines on how cosmetic products are advertised online.
The makeup artist Sasha Louise Pallari has started a viral #FilterDrop campaign encouraging other women to post their natural faces, but it has spread beyond the initial mission. After submitting a complaint to the Advertising Standards Authority (ASA) in the UK, she finally heard back from them.
Incredibly, ASA has ruled against advertisements that “misleadingly exaggerated the effect the product was capable of achieving.” And it's a fresh breath of air in the fake and the unreal side of Instagram content.
#21
There is this constant pressure to “be perfect” and to live up to this unattainable beauty standard It can be damaging as heck to us mentally because majority of the time, we aren’t even thinking about it How many of you put a filter on every time you come on Instagram? (or any social media platform)How much do you really think about it? Is it second nature? Do you just feel better with a filter on? Why?We live in a society where we apologize if we don’t have makeup on, we give reasons for why we aren’t “worthy” to go out or to see people if we have acne or our skin isn’t “perfect” I use quotes because to me perfect and worthy are subjective, it’s how you feel, it’s not how others see you. If you feel beautiful and comfortable and worthy in the skin you’re in, no one will be able to tell you you’re not. (Well they will but you won’t believe it) This is your daily reminder that your pores, scars, hair, acne, bumps are all normal and even if you don’t see it when you go online, trust me even those people have them too. And guess what? It’s probably the least interesting thing about them and YOU. And I urge you to think about if you really need to put a filter on today to feel better or if you can show up authentically you, because the more we start seeing real and raw faces online, the sooner we can dismantle this damaging beauty society (that might I add, profits off our self doubt) and start embracing the skin we’re in.
Report
37points
#22
Why do we need these filters? What purpose do they fulfil? I’m curious to know what you think? They have no place or purpose in my personal opinion. Maybe they’re just a bit of fun. But are they actually causing more harm than good? I’ve read these filters can make people hate their own faces. Shape-shifting their faces to create a face they want through filters and apps. Not realising the face they have is good enough! It makes me sad we have the option to play around with our face and bodies. Killing confidence and increasing mental health problems. We need to teach ourselves and each other how to love what we have. These filters are playing on people’s insecurities. Comparing their natural faces to a cosmetically enhanced edit. “Instagram has been tied to anxiety and depressive symptoms, also concerns such as anxiety related to physical appearance, increased body dissatisfaction, and lower self-esteem.”In this filter, I have lip and cheek filler. My skin is super smooth. My nose is more slender and my eyes a lighter shade of blue to make them look ‘prettier’. What the ?! Why, why, why? A reminder to be proud of the features you were born with. I have nothing against surgery, if it’s done because of a very good reason. Not because you prefer the way you look via a filter. Please don’t be tempted to change the way you look because of social media. You are beautiful. Celebrate who you are and embrace your natural self
Report
35points
