Women around the world are invited to share a picture of them lying in curled-up fetus position with {.&} #PeriodPainAwareness in the caption. Invite 5 friends by tagging them in the social post.
This is to raise awareness around period pain and make the world understand that menstrual cramps should be taken seriously.
The lack of understanding around menstrual health means that some women can have serious health problems dismissed as period pain or other 'lady pains'.
More info: Facebook
{.&} has been chosen for the issue to symbolize a curled up/fetus position during period pain which women all over the world associate with.
