A Dutch menswear company has exposed the lingering anti-gay sentiment that still runs deep in parts of society, by releasing an ad campaign that shows same-sex couples doing things like (shock!) kissing and embracing.
The Dutch are a famously tolerant and open-minded people, and the men's fashion company in question, SuitSupply, has courted controversy before. However, the founder and CEO, Fokke De Jong, makes his position clear. “The attraction between people is an important part of fashion ad ideas,” he said. “A campaign featuring the attraction between men was long overdue and particularly relevant for our clothing brand.”
Dutch newspaper NRC Handelsblad reports that the company has seen over 10,000 Instagram followers leave since the controversial ad campaign began, suggesting that it has been poorly received by a large number of people. Mr. De Jong had been aware of the potential for controversy. “We do believe there is potential for negative impact, especially in countries where we have a significant presence, that is known for contrasting viewpoints.” To this end, the photos of men kissing won't be shown in countries that have a poor record on gay rights, such as Russia and the United Arab Emirates. Mr. De Jong believes that the company's outlets there would be closed immediately if this were the case.
Clearly though, SuitSupply believe in their inclusivity principles, the strength of their brand, and the willingness of the public (in Western countries at least) to embrace this kind of clever advertising. It has certainly gotten people talking. While there have been, predictably, shrieks of dismay and threatened masculinity by men who cannot bear to see two guys kissing while wearing that most manly of clothing items, the suit; there has also been an outpouring of support and positivity for the inclusive message it sends.
No matter what you think about the suit-ability of the campaign, you gotta admit that it’s bold, eye-catching, and effective fashion statement. Scroll down to check it out for yourself below, and let us know what you think! We don’t know what all the fuss is about, to be honest.
SuitSuppy's advertising campaigns are becoming famous for courting controversy
Image credits: suitsupply
It has been accused of sexism and misogyny in the past
Image credits: suitsupply
Campaigns usually appeal to the classic image of masculinity
Image credits: suitsupply
But this one took a different turn
Image credits: suitsupply
Featuring same-sex couples in various forms of embrace, this image of two men kissing was particularly controversial
Image credits: suitsupply
“The attraction between people is an important part of fashion advertising”
Image credits: suitsupply
“A campaign featuring the attraction between men was long overdue and particularly relevant for our brand”
Image credits: suitsupply
Many of the images won't be shown in countries like Russia and the United Arab Emirates
Image credits: suitsupply
As the CEO of the company thinks that the company's outlets in those countries would be closed immediately
Image credits: suitsupply
We don’t know what all the fuss is about, to be honest
Image credits: suitsupply
There's also a video, which you can check out below
Predictably, some people were very angry about the campaign
Others loved it though
