We managed to get in touch with the person behind @laughing.chicks and they agreed to tell us more about running the account.
"Initially, the page began as me creating memes that I thought were funny," they told Bored Panda. "I was working and my work is very boring and I wanted to do something more expressive. So I started creating the page and memes."
"Over time, as the page grew, I realized that there are people much funnier than me. So I started curating more and giving them credit. Along the way, I have not only supported creators but have made friends such as Nina Marie (@ninamariedaniele) and Vinny Fasline(@vinnyfasline). Over time, I got an understanding of what my followers like and more importantly, do not like, and selecting memes is now second nature."
"I found relatable memes are the ones that resonate the most. [Universal topics,] such as complaining about work, or bonding with your coworkers tend to do the best."
However, the account owner added that the platform also indirectly dictates what to post. "It really depends on Instagram, they keep innovating and changing the algorithm, and as creators and curators, we have to adapt. For example, Instagram went very heavy about a year ago on videos, but now they have come back to photos and added more value to them. So hoping to keep staying ahead of the algorithm and making new partnerships with comedians to keep the page engaged and growing."
