After an unforeseen spring with nation-wide lockdowns, which made the Finns flood to the nature, McDonald's Finland decided to do something fun for the families as well as the nature. We made a home of the iconic Happy Meal box by transforming it into a nest box for birds and giving DIY nest box sets for people buying a Happy Meal. This way McDonald's will now be offering a place to eat together for over 1,400 bird families.
Every third species of birds in Finland is endangered. Especially small forest birds have a hard time finding a safe place to build nests. To support the community as well as the nature around us, McDonald’s Finland’s Happy Meal Bird Box campaign is bringing over 1,400 Happy Meal box look-a-like nest boxes to Finnish forests.
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