Matchwithart is an Instagram account that was created under three years ago and the person behind it is a 28-year-old woman who works in an auction house. Bored Panda reached out to her to ask a few questions and the artist confessed that she isn’t a “social networker by nature, she doesn’t have a personal Instagram.”
But she understands the power of social media and that it is a good way of building a network. She told us, “I was aware of the scope of this network and its indispensability in the art world, the field in which I work professionally, and I even devoted part of my final thesis to digital in the art world.”
As you can imagine, making these kinds of images takes a lot of effort. Matchwithart explains the process of how the stunning photos come to realization.
So, firstly, she chooses a place, then an artwork in that place. The thing that consumes the most of her time is finding the right outfit. The woman searches for clothes in stores and online.
We asked her if she would consider creating her own clothes to match the art and here is what she had to say: “So for the moment, I also like to highlight clothing brands, it goes hand in hand with my approach to highlighting artists and museums, galleries. I like to show that fashion and art can be linked and that sometimes it's amazing how well some clothes 'match' with artworks. Making my own clothes, I don't think so, but creating my own brand in collaboration with living artists, why not!”
#9 Claudia Comte From Left To Right : Sculpture 1: Donatello (Italian Rabbit 3), 2019 Sculpture 2: Properzia (Italian Rabbit 4), 2019 Sculpture 3: Michelangelo (Italian Rabbit 5), 2019 Sculpture 4: Leonardo (Italian Rabbit 1), 2019
After choosing the art piece and the clothes comes the part when fashion and paintings or sculptures come together. Matchwithart tries to go to do the photoshoot when there are less people and uses a special camera for spaces with no light coming in.
When the time comes to post a photo, the artist also spends a lot of time writing the caption. She does extensive research on the art piece and digs up things that you wouldn’t find just doing a simple online search. They are mostly written in French, so if you understand it, you can learn a lot by reading them.
We also asked what are her favorite matches she has done so far, and matchwitart admitted that it was really hard to choose. She says, “It will depend on several criteria, how much I like the artwork, how much I like the outfit I am wearing. And then the whole process behind the photograph too. We don't know the whole story behind each photo, if a photo was complicated to take, if I had to stay for hours in the museum waiting for the right moment, or if I met people during the making of the 'match' who marked that moment, so all of that can play on my appreciation.”
However, she did give her top 3, which are the Jan Kalab’s Violet Void match, the Sonia Delaunay-Terk’s Prismes éclectiques match and the Micha Laury’s match with the medusas. You can see all of these fashion-artwork combinations in this list!
What the account owner wants to do with her work “is to get people to go to cultural venues to see the work I have matched my outfit with.'' She would like to convince people that all artwork places are worthwhile to come to and that you can have fun going to such places, as they are not boring at all.
What do you think about matchwithart's Instagram account? Did it inspire you to visit any of these places? Tell us which of these matches you like the most and don't forget to upvote them!
