Attention grabbing advertising copy can make or break an ad, and in the case of Pretzel Crisps, it was definitely the latter. The company used an infamous pro-anorexia line “You can never be too thin” when advertising their thin snacks back in 2010. When the backlash started rolling in, they didn’t really have a plan on how to manage it.
At first, they decided to just go with it, tweeting that “thin just happens to be a good word to describe the shape of our product.” But when the uproar started getting louder, they gave into the pressure and changed the ad copy to… “Tastes as good as skinny feels,” a famously controversial “thinspiration” phrase. It didn’t take too long for them to remove that too, and pretend it never happened.
All in all, it seems that this trend of awful misjudgments is not going to end any time soon. People think, “We’re over this, we’re a progressive society,” and then Balenciaga steps in and the counter for 'days without marketing accidents' is back to zero. At least, we’ll always find material for another list like this one.
