With the radio and television, ads started becoming more personal. Companies began directly reaching into the minds of consumers, trying to boost their sales and ask them to try out their goods and services. "Radio advertising was launched in 1922 and was a big hit, allowing businesses to convey their unique selling propositions (USP) directly to consumers. Advertisers started paying radio stations to broadcast advertisements to their listening audience."
#24 One Oregon Newspaper Clip Reads: “We Appeal To Your Civil Patriotism To Co-Operate With Us In Our Effort To Stamp Out The Spanish Influenza Or “Flu” Plague In Portland By Wearing A Mask”
Joshi continued that radio ads were quickly followed by TV advertising, with the first television commercial airing in 1941. "Bulova Watch Company aired the first TV commercial, which was ten seconds long and seen by 4,000 people in New York," who were all reading one message, "America runs on Bulova time." This might seem like a small moment, but it set the precedent for the next seventy years. It inspired new ideas in the industry, and organizations started investing heavily in promoting their brand’s value and mission and engaging their target audience.
As you probably can guess, then came the colorful days of the internet, which simply changed our lives. Joshi wrote that as the use of the web became more widespread, advertisers began focusing more on digital ads. Well, we're all well aware of that by being consistently bombarded with ads at any given time of the day. However, it's hard to deny the benefits the creation of technology brought to our lives. After all, it also provides us with the opportunity to flip through the pages of history and take a peek at the visuals that can tell us a lot about what ideas and attitudes prospered at the time.
#29 1/2 Page Converse Ad Scanned In From A 1984 Playboy Magazine, I Just Read It For The Ads
#33 Remember When Brach’s Pick A Mix Was The Best Thing About Going To The Grocery Store? (1970s)
#36 "When In Quarantine; People Who Are In Quarantine Are Not Isolated If They Have A Bell Telephone" - Bell Telephone Ad, November 17, 1910
