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The Morbidful universe is not just the aforementioned website and the X page. They also share stories on Instagram under the account named Morbidfull. There's also a YouTube channel where you can find videos of unsettling and spooky stuff in their signature style.
The Morbidful team describes themselves as a dedicated team of writers and researchers. They aim to bring their readers "the most fascinating and bone-chilling stories from around the world."
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The project operates on the premise that there are people who are intrinsically interested in the darker side of the human psyche. It's for people interested in exploring the psyches of serial killers, the supernatural, and haunted places. Historical stories with macabre and bizarre elements also have their place in the Morbidful universe.
"Our blog is not for the faint-hearted, but for those who are brave enough to explore the depths of human darkness," the website's bio reads. "With regular updates and new stories added every week, you can be sure that there will always be something new and fascinating to discover on Morbidful."
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Morbidful has 1.2 million followers on X and 136k on Instagram. They're part of the booming interest in true crime and supernatural stories. According to the Pew Research Center, 34% of adults in the U.S. who listen to podcasts say they regularly listen to shows about true crime.
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Assistant professor at the University of Oregon Whitney Phillips teaches three reasons why people are so drawn to the genre of true crime. First, it's the mystery element. Differently from books and movies, "true crime allows audience members the chance to feel invested in a real mystery unfolding before them."
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Secondly, there's an element of interactiveness in the experience. You can be sitting on your couch at home and trying to solve the mystery. The third explanation, according to Phillips, is the reason why true crime's biggest demographic is white women.
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The same research by Pew Center claims that women are almost twice as likely to be fans of true crime podcasts. 44% of women among regular podcast listeners in the U.S. opt for true crime, while the percentage of men is only at 23%.
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