It’s fair to say that the @blowingfact project, which was founded all the way back in 2015, has been a huge success on social media.
A jaw-dropping 3.8 million users follow the account on Instagram. Meanwhile, the project has 62k followers on Facebook and has garnered 12.8k fans and nearly 170k likes on TikTok.
It’s not difficult to see why the social media project has seen so much success over the years. For one, when you post anything online consistently, you’re going to get some attention sooner or later.
By sharing new content daily, you remind your existing followers that you exist and also increase your chances of popping up on strangers’ feeds.
Besides, when you post regularly, with a very clear schedule, you create a reputation for being trustworthy and dependable. Reputation means everything on social media. And having a strategic outlook here really helps.
If your followers know that you’re reliable, then they’re more likely to keep engaging with your content and recommending your posts to their friends.
On top of all of that, you’ve got the type of content itself to consider. For instance, @blowingfact focuses on sharing niche facts about science, history, and the world. So there’s the element of surprise and entertainment there that captures people’s attention, alongside the whole educational aspect of the posts.
Whoever decides to base their social media accounts entirely on sharing interesting and mind-blowing facts has a far bigger responsibility than you might think. There’s a lot of work that goes into making even a simple post.
For one, you have to do proper research and ensure that the information you share is valid. The very worst thing you can do is post pseudo-facts and fake news that then end up being reshared by your followers.
On a similar note, you then have to condense all the information that you learned into a teeny-tiny post. You’re tasked with finding the right balance between being informative by providing enough context and keeping everything condensed enough for modern audiences to enjoy.
The fact of the matter is that bite-sized information has a better chance of being noticed and absorbed than massive walls of text. Unfortunately, that’s why TikToks and Instagram shorts are so much more popular than in-depth analyses in the news.
