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In this day and age, good food and excellent service aren’t enough for a restaurant to stand out. According to a 2023 report, 89% of diners want an overall experience that includes a unique ambiance.
Similarly, 72% of restaurant-goers prefer experiential dining, which may include chef’s tables, themed events, and interactive culinary experiences.
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Fortunately, the restaurant industry has been listening. The report adds that 64% of full-service restaurants have committed to investing in technology upgrades. 43% of them plan to incorporate digital menus, while 36% would provide contactless payment options.
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Experiential dining is a relatively new concept that, as the name suggests, offers diners a unique experience. It could be through the atmosphere, entertainment, and interactive elements, through cooking demos or tableside interactions with the chef.
It’s important to note that experiential dining isn’t limited to eating in restaurants. According to DoorDash, it also matters when ordering online, particularly in terms of the menu's aesthetics.
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DoorDash notes that allowing customers to customize their orders is another key practice in experiential dining. That’s because 86% of Gen Z adults go through menu anxiety, where they are either unable to find something they like or they regret what they ordered.
Customizing orders primarily involves offering multiple options that include meat-free substitutions, as well as dishes without dairy or gluten.
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Ultimately, restaurants and bars must prioritize creating a memorable experience for their patrons. As hospitality industry expert Peter Dougherty states, it can be done through a balance between creativity and innovation.
“To leave a lasting impression on existing customers or attract new ones, restaurants must capitalize on those details that set them apart from the competition,” he wrote.
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