Each carton holds a face, a name, and a life that is still missing. Remembering them keeps hope alive

#1 Flávio Henrique Da Silva

City: Peixoto de Azevedo, Brazil
Last seen on: January 18, 2015, in Peixoto de Azevedo, Brazil.
When he was just 3 years old, he disappeared on January 18, 2015, in Peixoto de Azevedo, Mato Grosso. He was at home when he left and never came back, vanishing without any explanation.
In October 2024, a project was launched that changed the way Brazil looks at the issue of missing people. Created by the milk brand Piracanjuba, the campaign brought updated images of missing individuals to milk cartons, showing how they would look today.
The first phase of the project included 20 images. These were not simple portraits, but carefully reconstructed visuals created with sensitivity, realism, and respect. The impact was immediate. The campaign was embraced nationwide and quickly went beyond advertising, becoming a powerful social movement. As a direct result of this first phase, eight missing people were found.
The initiative gained massive attention and went on to receive multiple international advertising awards. More importantly, it demonstrated how creativity, when used responsibly, can generate real social impact and help save lives.
Each carton holds a face, a name, and a life that is still missing. Remembering them keeps hope alive

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#2 Danielle Brito Nunes

#3 Otacílio Ferreira Junior

In October 2024, a project was launched that changed the way Brazil looks at the issue of missing people. Created by the milk brand Piracanjuba, the campaign brought updated images of missing individuals to milk cartons, showing how they would look today.
The first phase of the project included 20 images. These were not simple portraits, but carefully reconstructed visuals created with sensitivity, realism, and respect. The impact was immediate. The campaign was embraced nationwide and quickly went beyond advertising, becoming a powerful social movement. As a direct result of this first phase, eight missing people were found.
The initiative gained massive attention and went on to receive multiple international advertising awards. More importantly, it demonstrated how creativity, when used responsibly, can generate real social impact and help save lives.
Each carton holds a face, a name, and a life that is still missing. Remembering them keeps hope alive

Click here & follow us for more lists, facts, and stories.
#4 Bruna Marques De Melo

#5 João Rafael Kovalski

#6 Pamela Kimberly Da Silva

#7 Bianca Cerqueira Faria

#8 Ícaro Alexandre Pereira De Lima Rocha

#9 Tatiele Terra Felipe

#10 Natan Moreira Da Costa

#11 Polyanna Ketlyn Da Silva Ribeiro

#12 Vitória Nunes Barcellos Dos Santos

#13 Erick Luan Jorge

#14 Jair Bispo Da Silva Junior

#15 João Luiz Dos Santos

#16 Andressa De Jesus Da Silva

#17 Marcos Vinicius De Oliveira De Sá Nolêto

#18 Vitória Claudiano Nogueira

#19 Felipe Barreto Braga Merigo

#20 Gerson Da Silva Bernardo


