Given the chance, Bored Panda reached out to Chiara Matto and Giuliano Sassi to find out more about their work behind the scenes. The italian couple has managed to capture the attention of social media users worldwide, transforming their playful takes on influencer culture into viral photos on Instagram.
Discussing the inception of their unique work, Chiara and Giuliano shared, "It all came from having fun and wanting to show people the real side of life, not just the perfect side we see on social media." This statement shows their desire to unveil the reality behind the often-glamorized lives of influencers, providing a refreshing and relatable perspective. Their work serves as a gentle reminder that life is not always as picture-perfect as it appears on social media.
When asked about the creative dynamics of their partnership, the couple candidly admitted that Giuliano is often the mastermind behind their quirky ideas, describing him as the "craziest" of the duo. Chiara, on the other hand, draws significant inspiration from Chiara Ferragni, an influencer whom they believe stands out from the rest and gives them inspiration for new photos, "Chiara Ferragni has always inspired us a lot more than other influencers."
Professionally, Chiara and Giuliano come from different backgrounds, with Giuliano working for an employment agency and Chiara in a marketing agency. Despite their day jobs, they find time to engage in their artistic pursuits, creating content that resonates with thousands. Surprisingly, the couple did not anticipate the overwhelming success and popularity of their work. "No, everything started for fun, and we didn't expect anything like this. We appreciate it every day; nothing is taken for granted," they humbly stated to Bored Panda.
