Tattered excuses, such as "I ate liquor bonbons" or "I swallowed some mouthwash", used by drivers trying to escape the breathalyzer test, stamped labels of alcoholic beverages served in bars in São Paulo in recent days. The proposal was to remind the public of the dangers of mixing drinking and driving.
Inexcusable Labels
Agency: Artplan
Client: Detran-SP
Executive Creative Director: Alessandro Bernardo
National Content Director: Eder Redder
Creative Directors: André Batista & Carla Cancellara
Creative Team: Chico Lucas, André Ignatiuk e Zeca Pinto
Production Director: Bruno Werner
Projetc Manager: Elton Barbosa
RTVC Production Director: Felipe Cunha
Producers: Felipe Costa, Lilian Santos
Production Company: Big Mouth
Audio company: Canja Audio Culture
Illustration: Black Madre
Client’s approval: Ernesto Mascellani Neto, Carlos Alencar, Rebecca Araújo Hubner
Flamed Duck
Liquor Bonbons
Mouthwash
Fuel Hose
Kiss
Home Remedy
Inexcusable Labels
Inexcusable Labels
Inexcusable Labels
