Inexcusable Labels

Tattered excuses, such as "I ate liquor bonbons" or "I swallowed some mouthwash", used by drivers trying to escape the breathalyzer test, stamped labels of alcoholic beverages served in bars in São Paulo in recent days. The proposal was to remind the public of the dangers of mixing drinking and driving.

Inexcusable Labels

Agency: Artplan

Client: Detran-SP

Executive Creative Director: Alessandro Bernardo

National Content Director: Eder Redder

Creative Directors: André Batista & Carla Cancellara

Creative Team: Chico Lucas, André Ignatiuk e Zeca Pinto

Production Director: Bruno Werner

Projetc Manager: Elton Barbosa

RTVC Production Director: Felipe Cunha

Producers: Felipe Costa, Lilian Santos

Production Company: Big Mouth

Audio company: Canja Audio Culture

Illustration: Black Madre

Client’s approval: Ernesto Mascellani Neto, Carlos Alencar, Rebecca Araújo Hubner