With people snapping thousands of photos every second, one might wonder if they find the time to actually enjoy the moment, rather than just capture it on their smartphone. Professor of marketing at the Yale School of Management, Gal Zauberman, believes that they do.
“My first intuition was that somehow [taking photos] would harm your experience because it disengages you,” Professor Zauberman told Yale Insights. “It introduces another task. It’s not natural. There’s something that stands between you and the experience. But we found exactly the opposite of that.”
Zauberman’s team found that when capturing them, photographers focus on the visual aspects of the moments, which allows them to experience them more fully and more pleasurably.
If you enjoy capturing moments yourself or browsing beautiful shots shared by others, the ‘I Took a Picture’ subreddit is definitely worth your while. You can view more captivating images on Bored Panda’s previous piece on the community here.
Moderator of the subreddit Michael Villafranco also pointed out that Reddit isn't the only place to interact with the ITAP community. “Our Instagram feed contains a curated collection of incredible and awe-inspiring photographs,” he said, adding that their Discord server is a supportive group of photographers from all walks of life. “Join the conversation and chat about photography, gear, and techniques, or just talk about your day.”
