#2 We Aren’t Fully Done With This Laundry Room Upgrade But It’s Already So Much More Functional!
IKEA hacks have even become their own cottage industry — other retailers sell products specifically made to work with the company's furniture.
So how did the brand become so influential? At the heart of its success is value. Similarly to McDonald's, you know what you’re going to get when you shop at IKEA, and it's going to be affordable.
In fact, price is so important to the company's strategy that it first decides on how much a particular product is going to cost and then reverse engineers the construction.
#4 Thanks To Malm Bed With Drawers, I Neither Need To Accidentally Step On LEGO Nor My Son Get His City Dusty. Ready To Be Played With When He Wishes
The company has a "democratic design approach," according to Antonella Pucarelli, the chief commercial officer of Ikea retail U.S., which means that it “deliver[s] form, function and quality products at a low price. Even though our products are affordable, we don't compromise on quality."
(IKEA has had high-profile recalls of millions of chests and dressers after several tipped over and harmed children. In response, it admitted the chests and dressers could be dangerous and offered free kits to anchor the chests and dressers to the wall, as well as refunds.)
#6 I Used Fejka Plant Tiles To Decorate My Veranda Roof
#7 This Is My Hack To Stay Organized; I Don’t Know Where I Learned This, But It Has Been A Huge Help To IKEA Projects; A Muffin Tin
#8 I Needed Storage Space In My Hallway For All My DIY Stuff. This Is My Idasen. I Went To The DIY Store And Got A Cheap Roll Of Wallpaper For The Doors. Now My Stuff Is Hidden Away
Some of IKEA's products are made from wood, some are made from particleboard (recycled wood chips fused together), keeping production more affordable.
IKEA furniture is shipped and sold in flat-packs, which makes transporting it cheaper, and customers put it together themselves (or pay for someone to do it for them), further reducing labor costs.
#10 IKEA Malm Chest Of Drawers, Bought Used, Removed 4 Drawers So The Dogs Each Got Their Own Sleeping Space In The Living Room
#12 Who Says IKEA Is Only In Favour Of Home? We Have A Different Home. A Home On Wheels. Our Facility Is Made Entirely Of IKEA
#13 I’m What Is Known As An Afol (Adult Fan Of LEGO) And I’ve Come Up With An IKEA LEGO Minifigure Hack
And the simple style of the furniture is not just because it’s a Scandinavian aesthetic. It's actually easier and cheaper to make affordable versions of such furniture look good.
"IKEA's aesthetic is pared down and minimal, which is not an accident. Uncomplicated forms with very little applied decoration are easier to manufacture. More can be produced in a shorter amount of time, increasing efficiency and decreasing production costs," Ashlie Broderic, interior designer for Broderic Design, told CNBC Make It. "The Malm bed is an excellent example of simple rectangular shapes combined to create a very chic bed."
#14 I Created A Unique Piece Of Design By Putting Together A Mirror And A Coffee Table From The Stockholm Series By IKEA, I Attached Them Together With Bi-Adhesives To Avoid Ruining Them And Being Able To Reuse Them Later
#16 Simple And Easy Tricks Dronjons Magazine File Converted Into Storage For Scarves And Gloves, Umbrellas Or For Something Else
#17 Love Love Love My Powder Room Vanity Made From The Möllekulla Oak Worktop!
And "most of IKEA's furniture is available in black, white, or unfinished wood. By producing more items in fewer finishes, IKEA takes advantage of economy of scale,” Broderic said.
All this makes the “aesthetic per dollar” ratio very high, added neuromarketer and author of The Buying Brain Dr. A. K. Pradeep.
He explained that IKEA's affordable style is its "category-busting-metric," or what makes it stand out from all the other brands in that space.
#20 My Weekend Job
