Travel, as an industry, is massive. It is one of the most competitive markets in the world.
The BBC reports that more than 1.5 billion international tourists traveled abroad last year.
Meanwhile, Statista puts this number at 1.47 billion.
With the number of tourists so mind-bogglingly big, no matter how many perfectly kind adventurers you spot, some individuals are inevitably bound to behave, err, less than decent.
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According to Statista, travel and tourism contributed a jaw-dropping 10.9 trillion dollars to the global economy in 2024.
Furthermore, leisure tourism spending worldwide that year reached a whopping 5.7 trillion dollars.
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In terms of the total contribution of travel and tourism to GDP by country, the United States and China lead the travel markets worldwide.
However, France continues to be the destination with the highest number of inbound tourists worldwide. This was true both before the pandemic and after it.
For example, Paris, the capital of France, has one of the most visited museums around the globe, the Louvre. In 2024 alone, an impressive 9 million people visited the museum.
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Meanwhile, the BBC stresses that Europe remains the world’s most visited region. In 2025, the continent welcomed nearly 800 million arrivals. That’s 6% more than the previous year.
However, trends are changing.
Other destinations have seen gigantic surges in popularity recently. For instance, Brazil saw arrivals grow by a massive 37% in 2025. Egypt boasted a surge of 20%, Ethiopia got 15% more arrivals, Bhutan recorded 30% growth, and the Seychelles saw a 13% increase.
“These countries fall into a growing category of high-identity, emerging destinations that are no longer niche but not yet saturated.
“More travellers are now drawn to distinctive culture, landscapes and the possibilities of discovery, so countries with a strong identity and decent access are clear winners,” Steven Vigor, CEO of travel advisory firm Revigorate, explained to the BBC.
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Most of the things that you should avoid doing as a tourist are simple to grasp, common-sense ideas. They revolve around treating other people the way that you want to be treated. Ideally, this means being respectful, kind, polite, empathetic, friendly, and humble.
And yet, some folks think that social rules and local laws don’t apply to them, so they end up behaving in shameful, even damaging ways that cause secondhand embarrassment.
