I Photographed The 2024 Dubai Untold Event

In a dazzling combination of jaw-dropping production and unmatched energy, UNTOLD made its debut in Dubai over the weekend and emphatically cemented itself as the city's "first mega-festival."

We were among the 185,000 from across the globe to experience the festival within the Expo City metropolis from February 15-18 2024. Soundtracked by more than 100 artists and performers across four stages, the inaugural UNTOLD Dubai arguably set a new standard for music festivals in the region—and it's only bound to grow in the years ahead.

UNTOLD co-founder Edy Chereji feels immense pride for growing UNTOLD not only into an international brand but also a "new icon of entertainment" in Dubai.

"We started from zero 10 years ago in Romania, and with a lot of work—with a lot of passion for what we are doing—we're here now in the happiest city in the world, in a place people from all around the world travel each year," Chereji told EDM.com in an onsite interview. "And for sure, besides being proud there is a lot of pressure on us so we need to keep humble and work hard enough in the next years because this is just the beginning for UNTOLD worldwide."