Highlights
- Humans of New York shares deeply personal stories revealing resilience, loss, love, and hope in diverse, real-life experiences of ordinary people.
- Many stories highlight overcoming trauma, like triumphing through bereavement, illness, and addiction with support, determination, and community.
- The project amplifies unheard voices, raising awareness on social issues like mental health, poverty, disability, and cultural diversity.
#1 From Frisbees to Forbes: How Cookies Changed a Life

#2 Found Family Is Real Love

#3 Of all strangers, it was him all along

Brandon Stanton, the creator of Humans of New York (or HONY for short), started the project in 2010. After working for three years as a bond trader in Chicago and losing that job, he decided to move to New York to pursue his passion: photography.
His initial plan was to take 10,000 portraits and put them out in an interactive map. A photographic census of the city, as he himself described it. He admits that the plan might've sounded crazy. Even his friends and family were telling him: "So you're just going to take pictures of random people on the street and somehow that's going to equal profit? OK..."
#4 Can’t Cage This Wild Spirit

#5 Adulting Level: Expert, No Manual Needed

#6 The Joke That Hid the Pain

Brandon also wasn't an experienced photographer. He had only taken pictures around Chicago and while traveling the East Coast. At first, he published all his photographs on his personal Facebook page. But when he started posting them on the HONY profile, that's when things took a turn.
Although a million followers didn't come in a day, Brandon knew he could strike gold with his idea, so he persisted. Not long after he established Humans of New York, he started including captions in his photographs. And soon after, the interviews and people's life stories followed.
#7 Green Vibes Only, Honestly

#8 Unstoppable at Any Age

#9 Against All Odds, Sailing Free

Today, the Humans of New York Instagram page is fast approaching 13 million followers. On Facebook, the audience is even bigger: around 17 million. Brandon spoke in one interview about how, in the early days of HONY, having 10,000 Facebook fans seemed like a massive success. Now, the number is a thousand times larger than what his definition of success was back then.
#10 Unexpected therapy in fur form

#11 From Death’s Door to Dad Goals

#12 More Than Just a Mom Move

But Humans of New York is not only social media pages. Stanton put the most captivating street photography and the accompanied stories in a book in 2013. In 2015, a second book was published: Humans of New York: Stories. With the love his project received online, it's no surprise both books were #1 New York Times Bestsellers. HONY also received an official proclamation from the City Council of New York for its contributions to New York City.
#13 When “We” Feels Like a Hug

#14 When Your Brain Finally Hits Reset

#15 Size Doesn’t Stop the Show

The process of how Stanton interviews people has evolved as well. Back in the day, he used to only approach people on the street and ask them for their stories. Today, he does remote interviews as well. He's got over 200,000 emails in his inbox from people waiting to share their life stories.
#16 Started from zero, climbing to the top

#17 When the Dive Bar Becomes Family

#18 Love outlasts everything else

Before, it was all about the story, now, Stanton says, readability plays a huge part too. "It can't just be a compelling story, but it has to be a story that's compelling and will work in short-form. It has to fit in 2,200 characters, which is the character limit on an Instagram caption," he said in a 2020 interview.
#19 When Life Throws You Everything, You Catch It

(Tema, Ghana)
#20 When Your Room Becomes Magic



