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How I Turn Denim Into Sunglasses, From Start To Finish. A Process That's Taken 8 Years To Develop
OCT 25, 2019

How I Turn Denim Into Sunglasses, From Start To Finish. A Process That's Taken 8 Years To Develop

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I’m 32 years old from Cornwall, England and I’ve been working on this project since 2011 when I came up with the idea. I’ve had full time jobs most of that time, so I’ve been doing this in my spare time. I went on Kickstarter in 2015 with an earlier iteration. It went okay, but not well enough to drop other work. I went back to the drawing board and added a lot of improvements, I’ve mentioned a few below.
I’ve gone through hundreds of prototypes and this really has been a bit of an obsession. The only help I’ve had on the way is in the logo design and some of the portrait photography.
I came up with the idea when I was messing around with carbon fibre and I wondered what would happen if I put denim in the mix instead of carbon. Later on I found out that there is a similar material called Micarta. That’s essentially what the sunglasses frames are made of, the difference I’d like to point out is that these still look and feel like denim in the outside surfaces and are polished smooth on the inside surfaces. I also haven’t carved through the layers like on some micarta things you’ll see. Instead I form 3d curves into the material. The temple arms flex to fit your head and there are brass details and reinforcements that are functional and look great alongside the denim. There is a water resistant finish, gold filled laser etching and more.
I use Polarized Zeiss lenses, however prescription lenses can be fitted by an optician.
This is Unwanted Thigh-Wear turned into Luxury Eyewear!
Kickstarter campaign – www.mosevic.com/kickstarter
And check out my Instagram :D – @mosevic_eyewear
Thanks for reading! Jack
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