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The person behind History Memes Explained is Cole Crosby, a 17-year-old high-school student. "History and entrepreneurship have always been a passion of mine," Cole told Bored Panda. "I feel very lucky to run an Instagram page that combines these two things."
He said the genesis for History Memes Explained came out of boredom. "Like many young students, I had long been aware of social media influencers and YouTubers. I had actually attempted to become an influencer twice before, once with a gaming YouTube channel and the other time with a political Instagram page. Neither project went anywhere."
"In the summer of 2019, the idea of creating a history-themed meme page came to me as I was sitting at home bored; with nothing better to do, I made it a reality."
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According to Crosby, this early bird version of History Memes Explained was very different from how it is —he only posted memes. The idea to actually explain them came a year later. "For much of this early time, my page wasn't that successful," Cole recalled. "I was posting every day and barely growing. My big break came when I added the explanations."
"To be honest, it was pretty much a moment of sudden clarity. The idea to explain the memes just came to me. But when I started doing so, my page exploded. Soon, I was gaining 600, even 800 followers every day. I adopted a very aggressive posting strategy, making two high-quality posts every day." Since then, Cole has slowed down slightly, but he still tries to post a meme and an explanation every day.
He himself views History Memes Explained as a place that truly makes learning fun. "I post funny memes about historical topics and then do a deep dive into the [facts] behind the meme, uncovering and explaining important, obscure, or just downright interesting parts of history in an entertaining format."
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This juxtaposition of the meaningful and the silly reminds me of all the classical art memes that have been going around the Internet. Maybe it's about time we take the "important stuff" off the pedestal and make it accessible to the youth as freely as everything else online? Who cares about the form when the content is rich.
At first, Cole spent a lot of time looking for the right memes, after all, it's all about striking the right balance. "I need memes about topics that were well known enough to resonate with my audience, but still obscure enough to warrant an explanation."
"In the early days, I often just made the memes myself from scratch," he said. "As I've become successful, however, this has changed. Now, I receive dozens of messages from my followers every week. Most of these have meme submissions, that my followers would like me to explain. Currently, this is where I get most of my memes from," the student said.
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Having looked at so, so many history memes, Cole remains a little uncertain when it comes to determining what is "in."
"Of course, you get the big events that are very popular topics like World War 2, but you also get a few smaller topics that for some reason are very popular with the community, such as the 1932 'war' that Australia fought against Emu birds. Controversial memes also seem to do well."
He thinks the Instagram algorithm favors content that generates controversy and thus a lot of comments, so he tries to keep his project as unbiased and historically accurate as possible. That being said, the guy isn't afraid to poke fun at historical figures and events. And it appears to be working—History Memes Explained already has 169K followers.
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