What can we expect to see booming in popularity this year? USA Today points out that the Halloween costumes that are most sought-after, based on the latest Google search data, include characters from Netflix’s animated movie ‘KPop Demon Hunters,’ which has dominated the entertainment world.
Aside from characters from ‘KPop Demon Hunters,’ other popular and trending Halloween costume ideas, based on Google search data from September 2025, include:
- Labubu dolls
- Chicken Jockey from the ‘Minecraft’ video game and movie
- Elphaba and Glinda from the ‘Wicked’ movie
- Hamilton from the musical by the same name
- The Lorax from Dr Seuss’ book and movie
- Pyramid Head and Nurse from the ‘Silent Hill’ video games
- Toothless from the ‘How to Train Your Dragon’ movie
- Superman and Supergirl
- Wednesday from the TV show ‘Wednesday’
- Lord Farquaad from ‘Shrek’
Meanwhile, according to Time magazine, some of the most trending Halloween costume ideas back in 2024 included Shrunken Head Bob and Delores from ‘Beetlejuice Beetlejuice,’ Australian breakdancer Raygun, who went viral in the Olympics for her, errr, unusual moves, and CatNap from indie horror video game ‘Poppy Playtime.’
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Other trending ideas in 2024, as per Time, included costumes of Envy from the Pixar movie ‘Inside Out 2,’ Red from Disney’s movie ‘Descendants: Rise of Red,’ Dr. Droom from Marvel comics, pop artist Sabrina Carpenter, and Lady Deadpool, who briefly appeared in Marvel’s ‘Deadpool & Wolverine.’
It’s an understatement to say that the Halloween industry is big. It is massive. For example, in the United States, in 2024 alone, American consumers spent a jaw-dropping $12.2 billion for the Halloween season, Statista reports. This was half a billion dollars more in spending than was predicted previously.
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It was predicted that in 2024, Americans would spend 3.8 billion dollars just on costumes and outfits. What’s more, around 3.5 billion dollars were earmarked for candy-related expenses. This comes out to roughly 34 dollars per person. That year, a whopping 7 out of 10 Americans said that they would celebrate Halloween.





















