Originally, the satirical women’s magazine was founded all the way back in 2013 by cofounders Beth Newell and Sarah Pappalardo. Now, an entire 12 years later, it’s still going strong with its mission to “take on the outdated perspectives and condescending tone of popular women’s media.”
The Reductress Instagram account has been growing by leaps and bounds over the years. At the time of writing, it boasts a jaw-dropping 1.2 million followers from around the globe. The project also has over 281k fans on X (formerly Twitter) and 252k followers on Facebook.
However, it’s not just witty headlines that the team specializes in. You can find the magazine’s full satirical articles on their website, where you can read them in full. They’re a ton of fun and you’re bound to like them if you’re into satire like we are. And if you’ve ever enjoyed The Onion, this should be right up your alley, too.
The magazine is a breath of fresh air and has been praised by media giants like The New York Times, The Washington Post, Newsweek, Cosmopolitan, Wired, and others. The editors at Reductress have also recently published a book titled ‘How to Stay Productive When the World Is Ending.’
In this day and age, people spend a ton of their time online. Not only do you likely spend hours and hours of your day in front of a screen for work or studying, but you also probably spend a good chunk of your day online to find info, to browse the news, for fun, shopping, staying in touch with your friends, etc.
Statista reports that as of the 3rd quarter of 2024, the average internet user spent a whopping 6 hours and 38 minutes online daily. This is an increase of 19 minutes compared to the 3rd quarter of 2015.
People in South Africa spend the longest time online, clocking in at 9 hours and 27 minutes. Meanwhile, users in Denmark spend around ‘just’ 5 hours online per day, while people in Japan spend even less time online, ‘barely’ 3 hours and 57 minutes.
Most people (over 6 in 10) use the internet to find information, followed by using communication platforms, and online content consumption.
As per Statista, more than 5 billion people were using social media around the world in 2024. That’s more than half the global population. The number of social media users is projected to rise to a jaw-dropping 6 billion by 2028, as less developed digital markets catch up to developed ones in terms of infrastructure and the availability of cheap mobile devices.
It’s estimated that the average internet user spends around 151 minutes on social media and messaging apps per day, up 40 minutes since 2015.
Reporting on research conducted by Goria Mark, PhD, from the University of California, Irvine, the American Psychological Association noted that people’s attention spans are shrinking. In 2004, the average attention span on any screen was 2.5 minutes. This dropped to just 75 seconds in 2012.
Over the past few years, it has dropped further to an average of 47 seconds and a median of barely 40 seconds. Yikes!
