According to content marketer Kathryn Bouchard, companies should build a simple proofing step in their workflow. Weird phrasing and embarrassing typos can derail an entire marketing campaign. She also advises them to be culturally aware and avoid being tone-deaf.
When brands lose touch with the social context and humorize situations, it can seem exploitative. They should look at their ads from multiple angles. If a topic is touchy, it can be very subjective, she continues. Sacrificing brand value for a few laughs is not really worth the backlash.
Bouchard also highlights that timing is everything and brands should keep a close eye on current events. Campaigns are often planned months in advance, so it’s easy to overlook tragic events. She claims that during disasters, it’s often better to pause your messaging to show empathy, rather than using it as a PR opportunity.
Lastly, she advises that a successful campaign comprises clear objectives and goals, a defined target audience, attention-grabbing content, and monitoring results for optimization.
“The bottom line is, before you publish, post, or print, take a close look at your message. Review your campaign in terms of the current social context. And always get an educated second opinion before publishing or going live,” she concludes.
#27 Verizon Thinks We Throw Away Our Christmas Trees Away With The Decorations Still On
Well, all brands make mistakes, but sometimes, when the mistakes are harmless and actually funny, they can also give brands more visibility. After all, people love something quirky, and when these hilarious ads go viral, they draw in more attention.
Which one from this list do you think did that? Give it an upvote or tell us about it in the comments below!
#28 "I'm Not Paying To Haul Away These Lion Statues From The Old Chinese Restaurant That Was Here Before Us."
#32 AI Is At Least Making Ads Interesting, Incomprehensible, But Interesting
