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My grandmother was seminole indian. She knew old stuff like that.
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Curious to know more about the hidden features we come across in common things, Bored Panda got in touch with London-based product designer Oyindamola Ajibike. While we might dismiss them as happy accidents, Ajibike reveals that most are the result of thoughtful design.
These features, she explains, exist to spark a sense of discovery. In fact, many products are crafted to encourage exploration, rewarding us with unexpected functions that enhance our interactions with them. For example, Google’s search page has fun Easter eggs, like the dinosaur game in Chrome when there’s no internet connection. “I’ve used a bank app that brings up the help chat when you shake your phone,” Ajibike adds. “I thought that was quite interesting.”
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Humans are wired to love discovery, which is why novelty plays a big part in design. Neuroimaging studies show that our brains respond three to five times more strongly to new experiences, according to Dr. Sylvain Moreno, Associate Professor of Neuroscience at Simon Fraser University.
“Let’s say a musician, who’s very experienced in sound differentiation, hears a sound they’ve never heard before; their brain will react very strongly because their brain is already trained to capture differences in sounds,” he says. “The same would go for someone who isn’t a musician, just to a lesser degree.”
The heightened response comes down to our evolutionary development. “It’s rooted in survival,” Dr. Moreno explains. “We need to understand if novel stimuli in our environment is dangerous or not.” This triggers a dopamine release, a neurotransmitter linked to reward, which makes encountering new things inherently exciting.
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Nevertheless, hiding features isn’t just about excitement; it’s also practical, especially in the digital realm. “From a design perspective, [it] can help with decluttering or streamlining a product’s functionality,” says Ajibike. Too much information at once can be overwhelming, so concealing certain elements makes things easier to navigate.
“Advanced features in a product can be hidden for users to find later on. This, I believe, can minimize overwhelming them. As users become more familiar with the interface, they gradually discover more complex [ones],” she explains. Think of the settings on your phone—you don’t need to explore them all right away, but they’re there when you need something specific.
However, there’s a downside. Ajibike acknowledges that some hidden functions might go unnoticed, which can be frustrating. In such cases, “it is important to ensure users understand how a product works, particularly when accessibility is a key factor,” she adds.
That said, when done well, hidden features can contribute to a seamless and delightful product experience. In the bigger picture, this is what sets good design apart from bad. When everything feels intuitive and natural, it’s a clear sign of excellent craftsmanship.
So, the next time you discover a secret feature, take a moment to appreciate the thought and creativity behind it. Hopefully, these little surprises will continue to make your everyday life a bit easier and more enjoyable.
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