Earning money is not easy. To earn money you would be working hard, doing overtime, there would be countless sleepless nights, never ending e-mails, constantly ringing phones.
In our typographic poster which is made out of nearly 4000 words; we wrote each one of the gravure lines on the money one by one whatever you bear and do to earn money.
When the outdoor ad is reviewed from the distance, it just looks like as if it’s a normal banknote. However it's found that people who looked closer at the details of this money, found pieces from themselves.
Some Of The Words (Turkish -> English)
Havasız Ofis - Unventilated Office
Bitmek Bilmeyen Sunumlar - Never-ending Presentations
Fazla Mesai - Overtime Work
Uykusuzluk - Sleeplessness
Gergin Patron - Nervous Boss
Masada Öğle Yemeği - Quick Lunch on Desk
Beyazlayan Saçlar - Grey Hair
Hasta Hasta İşe Gitmek - Going to Work Sick
Yemek Yemeyi Unutmak - Forgetting to Eat
Yatağında Uyuyamamak - Missing Your Own bed
Fast Foodla Beslenmek - Feeding with Fast Food
...
Agency: Tribal, Istanbul, Turkey
Executive Creative Director / Copywriter: Arda Erdik
Creative Director: Basar Bellisan
Art Director / Illustrator: Aybars Gurlu
Copywriters: Alican Kilicoglu, Yasin Abayli
More info: behance.net
