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“We believe there are more important things in life than the beauty standards that women are so often told define our value, and we're finding liberation and empowerment to live fully and celebrate the complexities that make us beautiful in each season of our lives,” Grombre defines its mission on its website.
With 231k followers on Instagram and 26k fans on Facebook, the Grombre community has nearly doubled its online following in around a year and a half.
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Earlier, I spoke about gray hair with Ahu Michaelides who had been featured on the Grombre Instagram account.
“We are a group of women from all around the world with different backgrounds and stories but we have a similar approach to society's standards of beauty which is: ‘You don't need to fit in to be considered beautiful,'” she told Bored Panda during an interview.
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For Michaelides, gray hair wasn't much of a choice: it runs in her family and she's had it since very early on. “I've always had gray hair since I was a teenager but back then gray hair was associated with older women only, so I didn't even think of it as an option back then. So I started to dye my hair,” she opened up.
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“As the years went by, it became more and more difficult to maintain. I never really enjoyed spending hours and hours at the hairdressers, but back then it seemed like the only option. In the meantime, my mom's hair had gone silver gradually and I really admired the color but again it was a ‘mom color.'”
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Michaelides said that she eventually decided to get a pixie cut and stop coloring her hair altogether to save time and money. “It felt like I've reconnected with my real self. Best decision I've ever made,” she shared.
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“For many years, silver hair has been associated with older women. And even getting older is a privilege that's been given to men. A man with silver hair is considered attractive, but when it's a woman, well, she's simply old. And no one wants to be seen as old and unattractive and I understand that,” Michaelides explained to Bored Panda that there's a double standard when it comes to gray hair.
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