Grolsch, the premium Dutch lager, celebrated 400 years of originality by creating a one-of-a-kind art installation in 400 minutes, using 400 of its swing top bottles.
Street art collective, Graffiti Life, took on the challenge to mark Grolsch’s 400th anniversary, creating a giant tribute to the beer’s iconic swing top bottle in Shoreditch, London, using Grolsch bottles and a variety of street art techniques, from spray painting to yarn bombing and guerilla gardening.
Grolsch has been inspiring originality since 1615, with its iconic swing top bottle and brewing excellence standing the test of time. The collaboration with Graffiti Life brings the brand’s heritage to life and is part of a global anniversary campaign , which also features limited edition art packs of Grolsch.
More info: canvas.grolsch.com
Grolsch turns 400 and creates original art work in 400 minutes
Graffiti Life at work creating the stunning installation on The Shoreditch Art Wall
Close up of the Grolsch bottles
