50 Times Designers Got Praised For Their 'Opposite Of Bad Design' Ideas

Consider that typical millennials and the following generations are much less susceptible to “traditional” marketing techniques, such as the television commercial and the billboard. It’s because their hectic lifestyles have taught them to value their time and choose wisely where to eat, what to wear, and how to spend their evening.

Moreover, surrounded by a capitalist boom in early childhood, millennials grew immune to obtrusive marketing, which is mainly self-interested. These days, they expect brands to be open and communicative about how they operate in the world and to seek incremental and positive social change.

The key term is “corporate social responsibility,” which, according to Forbes, embodies 4 major qualities that millennials look for in companies these days. First, they want companies to be actively invested in the betterment of society and the solution of social problems. Second, they want companies that prioritize “making an impact” on the world around them.

Third, they want companies to be open and honest about their efforts—and to be public about their pro-social initiatives. And lastly, millennials want companies to involve their customers in their good works. An opportunity to give back to people is something inherently millennial, and shows how every effort from the brand’s point of view really matters.

To sum it up, the bare minimum of a user-friendly package that doesn’t promise what it cannot give is no longer enough. As generations are changing, marketing trends are shifting simultaneously. The brands who’ll be the first to adapt will likely take the biggest piece of the new consumer loyalty cake.