Based on the data from a recent ‘Custom Neon’ survey, 77% of respondents previously had issues finding businesses due to no signage or poor signage.
What’s more, 66% of people admitted that they had poor opinions of businesses due to their signs.
While low-quality signs can harm a brand’s reputation, high-quality ones can improve it.
For instance, the survey found that 76% of respondents actually visited a store or business because of how attractive its signage was!
Furthermore, more than 72% stated that, from their perspective, signage is more important for a business than social media or ads in newspapers.
Meanwhile, a whopping 75% of respondents admitted that they have actually bought something because a sign that they saw caught their eye.
Nearly 85% said that they are personally drawn to bright and colorful signage the most. And more than 83% noted that text is an “essential element” of good signage.
After you’ve looked through all of these signs and upvoted the ones that amused or confused you the most, join the conversation in the comments at the very bottom of this post.
What are the weirdest signs that you’ve ever seen in your home country or city? Meanwhile, what’s the strangest signage that you’ve ever stumbled across while abroad?
We can’t wait to hear from you! Tell us all about it, and if you happen to have pictures to share, that’s even more awesome.
