Social media expert Ariane drew attention to the fact that there are more content creators now than ever. However, at the same time, this doesn’t mean that everyone’s putting out stellar content.
"If you’re an exceptional creator you’ll still stand out. Of course, the more followers you have, the more chance there is that people are going to see, like, and share your content, but that doesn’t mean it’s impossible to break through,” she said that going viral is a mix of having enough exposure and support, as well as crafting quality content. Oh, and add in a pinch of luck!
"Post content daily if you can, but don’t compromise on quality as a result. Speed is key if you produce topical/reactive content. But again, it’s better not to post than to post something substandard. Creating and maintaining an online presence does take work and effort, but it’s a really fun thing to do. If it feels like work, you’re doing it wrong!"
Mike, on the other hand, believes that it’s very hard to stand out on the internet. "Anyone can create content, but you’re competing against literally tens of millions of users to create memorable content. It takes a lot of work, and can easily become what feels like a second job," he pointed out that being famous online eats up a lot of time and energy.
"To stand out online, what you post has to be carefully crafted. Quality content stands out online. Think it through carefully, ask yourself, 'Is what I’m posting memorable, inspirational, informative, funny, will it make people think, or feel good, or start a conversation?' If it doesn’t meet any of those benchmarks, it’s probably not going to stand out and go viral. There’s a lot of junk out there, it takes effort to rise above it.”