"The goal [of our project] is to make it seem like it was created by a character who you could almost imagine existing but would hope it actually doesn't because it would be too cringe," the guys said.
They try to distribute the physical memes in places where the flyers would be visible to the most amount of people, in areas where they'll be likely to stay up as long as possible. "Overzealous employees and uptight civilians remove them remarkably fast."
However, the heroes of our story aren't trying to vandalize anything. They believe that current urban (as well as online) environments are overrun with manipulative marketing techniques designed to extract our money, time, and attention. So they're offering an alternative.
"At the end of the day, we're celebrating the quirkiness of human life in the 21st century," they explained. "We're all in this together. Might as well have fun."
