“Humor, when executed properly, helps cut through the noise and helps you stand out,” says Tim Washer, a senior social media and marketing manager for Cisco Systems in New York City. “If you can make someone laugh, there is an emotional connection with them. And anything you say beyond that is going to be more meaningful.” So if you can grab the attention of viewers, pedestrians or readers with a catchy, silly line or photo, then your main message that follows will be even more impactful.
If you’re looking to execute some comedy in your own marketing or messaging, Washer says there are two common mistakes he sees companies make all too often. “The first, and easily the biggest, is trying to include too much product messaging,” he told Inc. “As soon as you start doing that, you lose the audience. It's important to fight the urge to burden a comedy with product information. The second mistake I see is companies that simply are not willing to take a risk by being a little bit edgy. If you are safe, your results will be average. But it's when you take a chance that something can become really big.”
We hope you’re enjoying your scroll through all of these hilarious signs, pandas. Keep upvoting your favorites, and remember to keep an eye out for all of the silly signs that are hiding in your own city. I’m sure there are more than you think! And if you’re looking for a sign to keep scrolling on Bored Panda, here it is: you can find our last article featuring amusing photos from the Funny Signs subreddit right here!
#30 I Broke My Toilet A Few Times This Year, So My Roommate Got A Text From Our Landlord Framed
