The audience of Bad Science Jokes is from all around the world, which means that “Many of them won't be in the same spot I am in—in a literal way—so when I can help share an exciting event, museum, lecture, I will!”“I strive to be more than a handful of 'bad science jokes.' There is a lot of competition out there. Every day I find a new version of my page 'moderate science jokes,' 'great science jokes,' so on and so forth.”
Melissa believes that what will help you stand out (in meme pages, influencer marketing, or content creation) is a couple of things. “Bringing your true self to the posts. Finding your page's 'voice.' Bad Science Jokes' commentary is much more snarky than I personally am. Being regular with content—but finding the 'sweet spot' between over posting and under posting. This takes time to find out and changes regularly with new followers. Staying true to your niche or topic. When people switch over, it is hard to maintain that performance. It's possible but you need to be prepared for a bit of extra work, studying the statistics of your analytics and reading comments.”
Another thing Melissa strives to do is read every message. “Surprisingly, I get a ton of hate mail. I had to take a break in 2015 due to death threats,” she recounted. “Nonetheless, I read every message someone writes to Bad Science Jokes because if they took the time to send it to me, I can at least read the message. (I can't always reply,.... but I do read them all!) (Comments are usually another story... far too many). I like people to know there is someone behind the rocket ship logo.”
In some instances, Bad Science Jokes becomes much more than another popular meme page. “I had someone, years ago, write to me as if I would never see the message. They talked about their day and how they were planning on killing themselves. I was able to write back within a couple hours. The person didn't expect a response from a larger account like mine. I wrote them every day for weeks until the feeling had passed. I'm sad to say I've had a few messages like this.... I guess maybe that's why I read my messages so adamantly... I need to be there for someone if they need me.”
“The character that is 'Bad Science Jokes' has a personal relationship with thousands of people. I may not personally know them, but they allow BSJ to be in their newsfeeds multiple times a day,” the creator said and added that “They watch the stories, read my comments, listen to my live videos, whatever. If they think I'm the friend they could use in a hard time in their lives, then you're gosh-darn right I am.”
