The El Arroyo restaurant has been delighting Texans with delicious food for nearly half a century. Founded way back in 1975, it has been “serving up Tex-Mex with a side of laughs” on their famous marquee sign ever since.
On its website, the restaurant boasts that it has covered “every food pun imaginable” over the years. El Arroyo doesn’t just rely on puns and quick laughs, however. It also uses its sign to dish out comments on current events (get ‘em while they’re hot!).
The restaurant’s online presence has grown immensely recently. Back in April 2020, the last time Bored Panda wrote about El Arroyo’s wonderful signs, the establishment’s Instagram profile had 236k followers. A feat in itself! Things have only gotten better since then.
Throughout the pandemic, El Arroyo’s following has grown to a whopping 489k followers on IG, showing that humor really is a powerful force when it comes to getting fans. Who doesn’t love a good laugh when things seem so scary? The humorous signs help take our minds off things. Even if for a few minutes.
El Arroyo is very friendly to its fans. For instance, the staff encourages customers and internet followers alike to submit their own sign suggestions. You can do this on the restaurant’s website. Or, if you prefer, you can email them directly at submissions@elarroyo.com. Honestly, I’d feel like I’ve won the lottery if any of my suggestions got picked by them. If you’ve got any food puns or witty comments about recent events, why not give it a shot and send them a submission?
The couple behind El Arroyo are Ellis and Paige Winstanley who have owned and operated the Austin restaurant since 2012. They told ‘Austin Monthly’ that the famous sign “had a lot of issues” when they first arrived.
“Pissed-off people were calling regularly about its messaging back then. So, we tried to do two things: Harness a voice that toes the line between uplifting, snarky, and of-the-moment, and lean into the social media side of things. These days, we have more than 660,000 followers across all our platforms,” Paige told ‘Austin Monthly.’
“Unless it’s a public figure who really asks for it, we want it to be a beacon of genuine love for the spirit of Austin. We stay on top of current events, too. You wouldn’t believe how many times we’ve come up with quips on a text chain where we’re just spitballing [...] and, 30 minutes later, it’s up,” Ellis said.
