The ‘Girl Posts’ account was created on Instagram way back in March 2014. Over the past decade, the curator of the project has attracted a vast following.
At the time of writing, the account, which styles itself as “a page just for girls,” boasts 5.2 million followers from around the globe.
Memes are defined by the fact that they spread and are shared and reshared time and time again. At their core, they are all about relatability. In order for content to go viral, your audience has to connect to what you post, at least on some level. Humor can help your posts go viral, but it’s not exactly required.
In order for a meme to be successful, the topics you cover and the insights you make have to be relatable. Originally, the term ‘meme’ came into existence in the 1970s, coined by Richard Dawkins, a well-known evolutionary biologist. Memes are an anthropological concept that describes behaviors or ideas that pass among groups; they’re as ancient as human beings. Though, in this day and age, many people instantly think of funny or cute internet pics.
According to CNN, as memes get shared among people over time, they end up evolving and adapting. Meanwhile, the BBC states that memes are a stable way of expressing both your individuality and your relationship with your community. So, as a means of communication, they should be here to stay.
Of course, the specific format of memes might change, as it has with internet humor over the years.
Having a specific niche that you stick to as a content creator can be quite good because you become predictable, and your followers know what to expect from you.
For instance, ‘Girl Posts’ shares memes that focus primarily on the female perspective.
That being said, the content featured on the account can, in many cases, be relatable no matter the person’s gender. We’re all human, after all, and many of our experiences are similar.
It’s also a good idea to have a posting schedule that you more or less stick to, no matter what else you have going on in your life.
The frequency of your posts doesn’t matter quite as much as the fact that your audience knows what to expect from you as a content creator. If you post, say, once a week, they’ll know when to check-in. If you post a few times a day, they’ll also know what’s in store for them. And so on.
There are so many talented content creators on social media that it’s ridiculous. But this makes sense, considering that most of the world is online.
As of February 2025, a whopping 5.56 billion people (67.9% of the global population) were internet users, Statista reports. 5.24 billion (63.9% of the global population) were social media users.
