Still, as much as we might wince when we see these moments, it seems we can't get enough of them. As Janina Steinmetz, Ph.D., a professor of marketing at Bayes Business School in London, UK, writes for Psychology Today, “Millions of posts with the hashtag are shared online, and entire forums on Reddit are dedicated to discussing what makes us cringe.” r/cringepics, featured here, is but one of them.
Research conducted by Escoe and her colleagues offers one explanation for the appeal. They found that cringeworthy experiences can make us want to share them with others, partly because doing so allows us to compare ourselves favorably with the person who committed the social faux pas. In other words, sharing these moments can be our own way of saying, “I’d never do something like that!”
#26 A Bad Tattoo For Many Reasons -- The Missing Apostrophe Is Only A Small Issue I Suppose

And yeah, perhaps that’s true to a point. I’m not about to argue with research. But my hot take is that sometimes it’s less of a pile-on and more of a pileup: something so spectacularly awkward that you can’t tear your eyes away, no matter how much it hurts to look.
#28 Napoleon Dynamite Wannabe Doesn’t Think Women Should Have Voting Rights

#32 Nintendo Fanboy Defends Death Threats Sent To A Critic, Says They Deserved It For Criticizing The Mario Movies




















