Instagram account “Girlyzar” shares such collective experiences for anyone trying to find solace online. We’ve gathered some of the best memes it has to offer down below. Keep scrolling to find them, and don’t forget to upvote the ones you relate to the most!
While you’re at it, be sure to check out a conversation with brand strategist and marketing consultant Hilary Young, who believes that relatability has become an important part of businesses as well.
Relatability is truly a powerful thing. Influencers make mega-successful careers mainly because they present their authentic and relatable selves online. And the feeling of genuineness has even become a marketing strategy that many brands use to attract customers looking for human connection in businesses.
Nowadays, consumers aren’t just looking to buy products or services, they want to support brands that share their values, understand their needs, and communicate in a human way.
To learn more about it, Bored Panda reached out to a brand strategist and marketing consultant, Hilary Young, who believes that relatability is one of the most important components of building a brand.
However, she notes that businesses can’t just magically become relatable. “You have to truly understand your target audience and the various emotions they're feeling at any given moment in order to craft brand messaging that relates to them.”
She further explains, “When a business can effectively communicate with their audience in an authentic, relatable way, they are much more likely to not only engage with your brand but also open their wallets and then share your brand with others.”
In her own practice, she encourages companies to empathize with their audience. “The way I encourage my clients to approach brand strategy is very similar to the advice I dole out as a mother to my children: lead with empathy, listen to what others are saying, and be authentic in all of your interactions with other people. All of these pieces of advice apply to building a strong brand and, when well executed, go a long way in making your brand more relatable to target audiences.”
But being authentic and relatable is not an easy thing to get right - you can’t really force it. Young says that one way to ensure their communication with customers is authentic and not staged is to once again lead with empathy, listen carefully to customers, and be genuinely yourself.
