Ever find yourself wondering how everything looks so perfect on social media? From dreamy office views to vacation pics that seem pulled straight from a travel brochure, sometimes it all feels just a bit too flawless. Well, editing, filters, setups, it’s all part of the show. And it turns out it’s not just selfies and landscapes getting the glow-up.
To understand how much goes into these picture-perfect posts, we spoke with Parth Kothari, co-founder of MunchyMumbai, a buzzing food-blogging page with over 167k followers. Parth begins, “People usually think it’s only selfies and vacation pics that are edited. But honestly, we also have to edit food photos.” And not just a little. It’s a whole art. The camera doesn’t always capture the deliciousness the way our eyes do. So, some magic is added to make the viewer hungry.
“In the beginning, we’d just play with color and lighting,” Parth explains. “We wanted the food to look fresh and appealing, not dull or off-color. No one wants to scroll past a sad-looking samosa.”
The goal was always to capture the real thing, just the tastiest, most tempting version of it. “We never made it fake,” he adds. “We just helped the food shine a little brighter on camera.”
Over time, though, the game leveled up. “Now, there are so many new elements,” Parth continues. “The background, props, lighting setup, even the angle of the spoon, all of it matters. We make sure every part of the photo works in sync. From the first scroll to the final swipe, every detail has to look just right.” Because in today’s world, food styling is part creativity, part strategy.
Things got even more precise when brand deals started rolling in. “Once brands start paying you,” Parth says, “you can’t wing it anymore. They have specific visions and expectations. Every photo needs to fit into a campaign or vibe they’ve already built. And we totally get that, it’s their product, their story.”
“It’s a lot like making a movie,” he explains. “In films, actors have stylists, lighting experts, and makeup artists to look perfect for a role. For us, the food is the star. We treat every item, be it a burger, smoothie, or plate of fries as if it’s heading to the red carpet. Everything needs to be styled, lit, and shot to fit the brief.” It’s serious business and surprisingly artistic too.
“Take burgers, for example,” Parth laughs. “In commercials, the patty looks super juicy and crisp, right? That’s because we use clever tricks, like brushing it with oil or using steam to make it look fresh.” It’s all about highlighting the textures and layers. Lettuce fluffed, sesame seeds arranged just so, cheese melted at the right angle, it’s more setup than snack.
And then there’s cold coffee. “To get it looking just right,” Parth shares, “we sometimes use fake ice cubes that won’t melt under studio lights. Real ice turns cloudy or disappears too fast."
"These tricks keep the coffee looking icy and delicious all through the shoot.” The goal is to create an image that instantly makes you crave a sip, even if the glass itself is not exactly ready to drink.
