What started as an experiment to protest something publicly went on to spread like wildfire. At the moment, ‘Dude With Sign’ has already attracted 8 million followers. The mastermind behind the account—New York-based creative Seth Phillips.
In an interview with Drew Barrymore, he shared that it all started with a sign saying “Stop replying-all to company-wide emails”. It was inspired by the actual events of that day at work, which is likely what makes his signs so relatable. After receiving a positive reaction from the passersby, Seth decided to keep on going.
His one-man protests cover everything from the latest trends in TV or music (stopping yourself from singing “I can buy myself flowers” is not an easy task to do), to perfectly capturing awkward social situations or even highlighting political matters. Seth continuously documents them—while wearing his signature shades, of course—and uploads the pictures online for the world to see.
