At the time of writing, the ‘Daily Work Memes’ account had just over 1.3k followers. Though it might not sound a lot in the grand scheme of things, the content itself is really good. The memes are very spot-on. They’re bound to resonate with anyone who’s ever disliked their job, even just a little.
The aim of the project, according to its curator, is to provide everyone with a daily dose of memes to make their 9-5 “a little less mundane.” In our view, it certainly succeeds in doing that.
The essence of a quality meme—any meme!—lies in its virality. If it spreads across the internet, it does what a meme is supposed to. Meanwhile, if it remains tucked away in some god-forsaken niche of the World Wide Web, unseen and unloved, you can consider it a failure.
Great memes are engaged with: they’re shared, edited, reshared, and reimagined.
The more relatable a meme is, the more likely it is that people will enjoy it and then forward it to others. Most people tend to support and enjoy information that confirms their current worldview, addresses the same issues that they’re dealing with, and validates their actions.
So when you see a meme that encapsulates part of your daily work experience, you connect with it. Humor lends a hand with this because it makes you feel good.
Another important aspect of crafting memes is the way that you format things. Generally speaking, you want to create a balance between two things. On the one hand, you want to resonate with your audience in the deepest way possible.
On the flip side, you need to edit your meme in such a way that it’s easily read, understood, and approachable. That’s due to how our attention spans are changing.
Our attention spans have become awfully short over the past couple of decades. Professor Gloria Mark, from the University of California, Irvine, found that in the early 2000s, people would concentrate on an electronic device for an average of 2.5 minutes before shifting their focus.
These days, that attention span has fallen to a mere 47 seconds.
It’s a vicious cycle. Shorter and shorter-length content reduced our attention spans. Meanwhile, we tend to want to consume only shorter and shorter content when our attention spans have shrunk.
Naturally, if content creators want to stand out from the crowd, they need to make their memes eye-catching. That means using impactful pics, ‘clean’ formatting, and easily-readable text.
