"Kids are the ultimate tweet fodder and that's a universal truth," Joel Willis, the Executive Editor for The Dad, told Bored Panda. "I keep a notepad on my phone and write down the crazy things they say or the hundreds of situations every day that make me say WTF."
"For the 'Dads love' series, I just think about the classic silly jokes we all cringe at when dads say them, but ultimately we find ourselves saying once we become the funny dads ourselves. There's a massive wealth of material there."
However, he isn't the only one working on them. The Dad team has talented creators located all over the place, from NYC to Australia, and they contribute as well. "The team has dozens more of these already written that we'll tweet over time. The world can't handle that much of the best dad jokes all at once. But you haven't seen the end of this series."
But 'Dads love' isn't the only thing they're creating. "I'm most proud of the huge range the brand has. We'll do a ridiculous olive oil prank and follow that with authentic stories about fatherhood. We'll create a viral video called AphukenbrakE and also give $500 each month to dads doing great things."
Joel himself has two kids. "My daughter is 9 and my son is 7. They are the best. Non-stop laughs (except when they're whining) and an endless source of meme fodder," he said. "For real, they are so much smarter, funnier, and generally more well-balanced than I will ever be."
"A good dad does the best he can to improve things for his kids, his family, and the community. A good dad makes mistakes, because we all do. Eventually kids grow up and realize that their dad wasn't a superhero after all, but rather a flawed individual trying his best like everyone else. A good dad is someone whose family still looks up to him despite that."
