While there are some things that you can do to help your content go viral, luck plays a significant role in online fame. There are lots of variables that are simply out of your control.
That being said, quality and effort will often be appreciated by your audience.
For instance, people will often resonate with content that evokes emotional responses, like surprise, positivity, happiness, shock, and being awed. Then, they’ll want to engage with that content and share it with others.
Humor is a great way to capture social media users’ attention. That being said, you won’t win over everyone. People have different senses of humor, after all.
Some folks might enjoy dad jokes and generic memes, while others love edgier jokes, absurd content, and avant-garde social commentary.
So, it really helps if you know the audience you would ideally like to reach. If you post memes that cater to wildly different tastes, it’s risky. You might push away some of your potential followers.
Meanwhile, if your sense of humor is too unhinged, your content might not be as popular as you’d like.
No matter what you choose to do as a curator, you have to genuinely enjoy the type of content you work with. If you’re just in it for the attention and money, you might lose motivation very quickly if you don’t go super viral very quickly.
On the other hand, if you work with the type of content that you genuinely enjoy in real life, your audience should be able to see that passion and dedication.
If you want to (try to) go viral as a content creator, it’s important to define your goals, do your research, and know who your biggest potential competitors are.
You can always try to emulate other popular social media accounts, but copying greatness often isn’t enough. You still need to offer your target audience something unique or deeply personal that they can only get from you.
Though there’s nothing new under the sun and true uniqueness is hard to attain, your personal perspective as a digital creator is what’s valuable here.
You can give your audience a specific point of view or insights through the filter of your life experiences. You can offer your followers a particular niche of content that they enjoy, or format your content in a way that few other people do. Or you can curate your content in a way that barely anyone does online.
On top of that, you need to be consistent with your posting and make sure that the images that you share are quality, not pixelated screenshots of pixelated screenshots. If you offer your audience low-resolution pics, you’ll only drive potential followers away.
In the meantime, it doesn’t quite matter how often you post, so long as you do this consistently.
