“While our home will always be Instagram, we have begun to expand to other verticals such as text via the community app Clubhouse, where we host a biweekly comedy show and are exploring some really exciting product ventures,” a representative of the ‘Overheard’ project explained to Bored Panda earlier.
According to the ‘Overheard’ rep, the project’s success has a lot to do with connecting people and helping them see what they have in common, whether that’s a shared experience or location. “Whether that is living in NYC (@overheardnewyork), dating on Bumble (@overheardbumble), or talking about celebrities (@overheardcelebs). It’s our goal to make people laugh and provide moments of joy and self-reflection,” they told my colleague.
“We are fortunate to work with great brands like Bumble, Le Labo, Netflix, etc. Currently, we see ourselves as social-first local media, and plan to expand into podcasts, local events, product, and more video content,” the ‘Overheard’ spokesperson told Bored Panda.
