Communication is about clarity. The more muddled the message—the more confusion you’re bound to see on the reader’s face. When it comes to the signs you see in public, you normally expect all of them to be brief, precise, and informative. Alas! Nothing could be farther from the truth. Far from everyone’s a pro when it comes to writing and advertising skills, and the ‘Useless, Unsuccessful, and/or Unpopular Signage’ Facebook group is proof enough.
An online group bringing together nearly 191k members, the UUU Signage project has been around since November 2014. Since then, it has collected a vast archive of some of the very worst and funniest signs to be found on Planet Earth. We’re featuring a selection of the very best ones, so go on, have a scroll and a glance. Don’t forget to upvote the signs that made you laugh and made you more confused than you expected, and if you’re a fan, go ahead and join the UUU Signage group.
I had a friendly chat about the most important things when making a sign—any sign—with Lisa McLendon. She is the William Allen White Professor of Journalism and Mass Communications and the coordinator of the Bremner Editing Center at the University of Kansas. You'll find the insights she shared with Bored Panda below, dear Readers.
Remember… keep it simple—keep it short—keep it clear.
Lisa suggests running a spell-check to catch any typos. It’s a very obvious step, but not everyone does it. However, the tool isn’t omnipotent. “Spell-check won’t catch typos that result in a word that is still a word, just not the word you want,” she warned that you should still get someone else to proofread the text.
#29 This Was In Front Of My Town Hall For A Couple Weeks Before Anyone Realized And It’s My Favorite Thing To Ever Happen Here
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292points
#34 We Don’t Pay A Living Wage, But Work Is Work Right. This Is A Circle K By The Way
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262points
#38 When You Want To Insult The Customer But Have To Be Politically Correct
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222points
